Glossary of Direct Selling Terms

Starting with "T"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

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Target Audience

A target audience in marketing is fully qualified individuals who are likely to buy a specific product or service from a particular company. The company approaches its target audience through targeted advertising techniques like videos, ads, and publications. The company can dictate the target audience according to age, gender, income, and location.

Training

The meaning of 'training' in MLM is divided into two types known as sales management training and product sales training. The former deals with how a sponsor can manage his salesforce. The latter deals with information regarding a product or service and the necessary skills required for a distributor to make a sale.

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