Glossary of Direct Selling Terms

Starting with "O"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

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Opportunity

The meaning of opportunity is as straightforward as it gets. It’s a business opportunity offered to the new distributors by MLM companies. These business opportunities are risk-free and do not call for any financial investment. In many cases, the distributors are not even required to hold inventories. And even if they do, the company will repurchase the products if the distributor cannot make a sale.

Organization

Organization, in MLM business, refers to the parent company that hires the distributors and arranges them in a particular downline. The parent company provides inventories to independent business entities and distributors to boost sales.

Override Commission

An override commission or override pay is the commission paid to distributors in an MLM organization which is based on a percentage of sales volume of their direct recruit or sponsored team members' gross sales.

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