Glossary of Direct Selling Terms

Starting with "L"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

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Landing Pages

Landing pages refer to the specific pages on the website on which a prospect lands after clicking on an ad. Once the lead lands on the page, she is encouraged to buy the product through compelling landing page copies, which are written by conversion specialist copywriters.

Lead Capture

Lead captures are specially designed landing pages that collect information about leads on your website when they click through an ad. Information like name, email, phone number, age, locality, all fall in the definition of lead capture. Companies use such information and demographics to run specialized marketing campaigns.

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