Glossary of Direct Selling Terms

Starting with "G"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

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Genealogy

Genealogy, in MLM companies, is a tree of representatives or distributors that forms the backbone of any compensation plan made by the organization. It contains the current and historical records of all the members included and how they are connected to a company's income opportunity.

Group volume

Group volume, in MLM business, is the sum of personal sale volumes of all the distributors in an independent representative's downline. Similarly, the individual sales volume of the independent representative is also added to his group volume.

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