Glossary of Direct Selling Terms

Starting with "F"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

Field

Field, in multi-level marketing, is the place outside the office or formal team environment where distributors or salespeople sell a product. Field marketing involves selling products at various locations and occasions, from college campuses to public places and anywhere in between. It is one of the most common strategies in direct sales marketing.

Follow-up

Follow-up in sales means the steps you take after presenting your initial pitch to your prospects or after you have made a sale. In other words, it's a way of reminding your customers of your brand by contacting them from time to time. The most common follow-up strategies in modern marketing are phone calls and emails.

Forced Matrix

Forced Matrix in MLM businesses is an organizational structure where the employees or distributors are arranged into a fixed number of rows and columns with a limited width. Thus, the primary members of the column remain at the top, and the new members hired by them are placed in their downline. Each sale made by the downline member adds up to the commission of the primary members of the matrix.

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