Direct Sales
Direct sales are simply selling products to consumers without any retail environment. Direct selling occurs in unconventional environments like homes, offices, online websites, and other non-store locations. It is among the most common business models found in MLM companies, where distributors reach out to the target consumers and sell products to them.
Distributor
A distributor is an independent entity or a person who takes a bulk amount of different products from a specific manufacturer and sells it to consumers directly under a compensation plan. Depending on the type of agreement, a distributor might sell products for only one company or might have the freedom to sell products from different brands and lines.
Downline
When an upline or distributor recruits into the network, the newly recruited member of the sales force is known as a downline. A downline represents the total income of the consultant. This means that the upline or consultant will be compensated by their own sales and those by their downlines.