Glossary of Direct Selling Terms

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

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Binary

Binary is a term used to define the organizational structure of the genealogy tree of distributors. In a binary tree, each distributor or rep may only add two downline members under them. These represent their right and left legs, in which additional members will be added.

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