Glossary of Direct Selling Terms

Starting with "I"

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

Inactive Status

Inactive distributors are those who aren’t earning any commission due to inactivity or have little to no contribution to the overall sales volume. Each MLM will have different rules to remain active in a given month or quarter in order to earch a commission.

Incentives

In MLM, incentives are the extra bonuses or rewards given to a distributor when she achieves specific targets defined by the company, like a certain number of sales made in a particular time. These rewards and bonuses are provided to the distributors to motivate them to do even better.

Influencer Marketing

Influencer marketing means “using influential social media personalities to reach millions of people through digital platforms.” As most influencers are considered experts in their niche, they promote your product through detailed reviews, social media posts, stories, etc. It is one of the most effective but expensive forms of marketing.

Internet Marketing

Internet marketing is an inclusive term used for different strategies that MLM or other companies use to market their services and products online. Usually, products are marketed through blogs, social media influencers, videos, paid promotions, and online ads.

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