Scentsy
Scentsy is an offspring of the simple idea of creating "safe fragrances," nurtured into an award-winning brand by Orville and Heidi Thompson after acquiring it in 2004.
The first thing they did after the company's acquisition was to change its business plan to direct sales, which has been the secret to the company's enormous success and the success of individuals associated with it. By now, Scentsy's annual sales have exceeded 1 billion USD, with thousands of independent representatives scattered across the US, Canada, Germany, and the United Kingdom.
Along with enormous financial success in the world of direct sales, the company also holds numerous accolades to its name. Scentsy has been featured on Forbes multiple times, including in the 2011 list of America's 100 Most Promising Companies, the 2018 list of America's Best Midsize Employers, and the most recent 2022 list of America's Best Employer for Women.
Scentsy has also been recognized by the DSA (Direct Selling Association) and DSN (Direct Selling News). It is currently ranked at #17 in their global top 100 Direct Selling Brands list. Some of the biggest partners working with Scentsy include entertainment industry giants like Disney and Marvel and franchises like Star Wars, Justice League, and Looney Tunes, as well as NHL and NFL.
Along with other endeavors, Scentsy is also known for its charity program, officially named "Scentsy Generosity." It's an umbrella campaign that shadows numerous charitable works like direct donations to the needy and the provision of educational scholarships to representatives' children.
By now, the company has spent millions in philanthropic works and continues to play its part in "changing the world into a better place," according to Heidi Thompson, the co-owner of Scentsy
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Being an all-around fragrance brand, Scentsy sells all types of fragrances and accessories that could enhance their overall experience. Although all the product categories are scent oriented, the variety is enormous, providing you with enough tools to experiment with as you start your journey.
Major product categories
To give you some idea, the following are some of the company's biggest product categories:- Warmers and Wax: This is Scentsy's flagship product category and constitutes a huge chunk of the overall annual revenue. You will find many warmer options here, from standard to mini and anything in between.
- Diffusers and Oils: This is another popular product category from Scentsy and is quite popular among fragrance lovers. Here, you will find fragrances suited for every mood, with decent-quality diffusers to spread them.
- Fans, purifiers, pods: This category contains versatile products. The designs are sophisticated and will make any place pleasantly fragrant, whether it's your office space, bedroom, or car. The category also contains on-the-go fragrances targeted toward avid travelers.
- Body and clean: This is Scentsy's newest category, which includes a range of fragrant hand soaps, hand creams, body creams, and body wash(s).
What you get after becoming a representative:
As soon as you join Scentsy's MLM program, the company provides you with a complete supply kit to get started. The kit includes everything you will need to build your business from scratch, including:- Catalogs to share new products with your customers.
- Over 500 pieces of print resources to grow your business and build your team.
- A warmer and wax bar to familiarize yourself with the company's flagship products.
- Modern and portable products from Scentsy's on-the-go product line, including a mini fan diffuser.
- 1 full-sized product from every line of the body and clean category.
- Travel-size fragrance testers to share with your customers and potential prospects.
- Laundry and pet product samples, along with scented stickers to help you out.
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Scentsy's Compensatin Plan Type is Unilevel
In the unilevel plan, which is used by Scentsy, all directly sponsored members who are recruited by the Scentsy independent distributor are placed under him/her into a single business level. Additional levels are then created as those sponsored members build teams.
The uni-level compensation plan typically will payout on several levels below the distributor, depending on his/her rank.
For example, new Scentsy distributors who are just starting out may only earn commission on the sales volume of their directly sponsored team members or level one. Once they achieve a higher career rank, they may earn commission on levels below their directly sponsored team members. Future rank advancements may include additional levels of commissions earned farther down their sponsor tree.
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