Belcorp
Founded in 1968, Belcorp is a multinational beauty and cosmetics company manufacturing and selling products under the brand names L'Bel, Esika, and Cyzone. Belcorp is among one of the biggest direct-selling companies in the world, with over 7500+ collaborators scattered across 13 countries in the US alone and over $1 billion in total revenue generation.
Per the company's mission statement, Belcorp is committed to "promote beauty for personal fulfillment, and provide excellent beauty and cosmetic products at an affordable budget." Although primarily working on the direct-selling model, Belcorp also provides consumers the utility to buy products online and retail, making it an omnichannel company.
Besides providing employment opportunities to women, Belcorp is passionate about promoting females' leadership and entrepreneurial skills. For that, they have introduced a competitive program under the name Emprendiendo Avanzamos. The company identifies, selects, and finances different development projects through this program by holding annual contests.
Belcorp also runs other social welfare programs that aim to empower women through sessions that develop their decision-making skills. They have a special scholarship program for their consultant's daughters, supporting their studies subject to specific criteria.
For Belcorp, it's about making a difference, both inside and outside the business space. It's about providing women everything they need "to own their confidence and celebrate their power through beauty that radiates and transforms."
Belcorp works under three brand names, each dedicated to providing top-notch beauty products. Some of their best-selling products categories across all of the brands above include:
Make-up
Include everything a woman needs on her vanity, from lipstick to mascara, base, illuminator, and anything in between. It's a vast category, appealing to many professional and non-professional users.Skincare
Here, you will find all the essentials to keep your skin healthy and glowing. The formulas are specially designed to keep the skin hydrated and minimize the effects of aging on one's overall appearance.Personal Care
This is a unisex category targeted towards both males and females. Here, you will find all types of lotions, deodorants, exfoliants, sunblocks, shampoos, conditioners, and everything one needs to maintain her body.Perfumes
Include perfumes of diverse notes and vibes for men and women. You can choose from many categories: woody, floral, aquatic, citric, oriental, or whatever suits your tastes.Fashion and Accessories
This category includes products that are basically a blend of fashion and functionality, having everything, from purses to briefcases, and even tech pieces, including pods.Belcorp Address Info
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